My husband and I decided to get this mattress after reading other reviews and let me tell you they are true! I love a memory foam mattress but my husband not so much. So we compromised and ordered the Novilla. We had just moved into our new home and we gave this 2 days to inflate and it does inflate to the full 12”. I was worried it would be too firm for me but the hybrid design is wonderful. Best of both worlds and I highly recommend.