This is a beautiful shower curtain; the waffled material is not over-bearing, but it certainly is whiter than it looks on my computer screen. It is very much white, a cool white. This white goes beautifully with our wainscotting. I have washed it previous to hanging as it arrived very wrinkled from the packing; after a light washing I hung it up and it has kept it's shape and dried beautifully. We will enjoy it very much.