My Rialto Red is just like the picture.  I ordered a 7 X 10'.  It is super soft under the toes.  The colors are vibrant.  I have a grey sofa and will be able to coordinate with many different color pillows and throws.  It unrolled easily and did not have any smell after about 15 minutes.  I think the smell was mostly from the plastic packaging.  It was securely packaged with no dents or tears.