UPDATE - do not buy this rug.  awful shedding, never stopped and the rug looked terrible after a few months.  Had to throw the whole thing out.  I've had other wool rugs and the shedding stops after a few months - this one never did.  I was actually happy the day I finally gave up on it and threw it out.  

The rug is beautiful and makes the room!  I've only had it for a couple of days, but wanted to share my experience so far.  There are LOTS of reviews in here about the shedding.  If you have never had a hooked wool rug, then I guess I can understand why the shedding is such a burden.  I have had several wool rugs - if it's looped, no shedding, but if it's hooked, the rug sheds for about 3 months.  I have a solid dark teal sofa and this rug sits in front of it and I have not had any problem with the shedding.  Of course, there is shedding, but it's just not a big deal - 3 months and it will be over.