I was a little nervous about this rug… I had just spent over $800 on a West Elm rug 8 months ago that didn't hold up. I was so disappointed to have to be purchasing yet another rug for our living room and not being able to see it in person really didn't help, but it was so affordable and good-looking online that I had to bite the bullet. I'm so glad that I did! The color is a little more heather grey in person. It looks sort of ivory online, but I was ok with the slight heathering because anything lighter I would be worried about dirt showing. This rug looks expensive, feels super soft, has a low profile and nice weave, has a good combo of cool and warm grey tones and looks expensive! It doesn't shed like other wool rugs I have had and makes the whole living room look larger, sleeker and cleaner! This rug isn't just good looking, my boyfriend called it a quality of life upgrade in our house and I have to say, I totally agree. Could be more pleased!