We have being using Braun brand for generations now. Braun products are durable and last for ages if used properly .
As for this mixer, it is a little noisier than my previous one but also twice as powerful. I have a Braun mixer with 3 speed levels which has lasted me for years. This one had 9 speed level and is efficient.
The turn-a-dial speed adjustment design is very convenient and makes things easier. After getting used to this mixer, I prefer this design over the other old one.
The attachments are easily attached and detached. They are easy to clean as they are dish washer safe. If you prefer to hand wash, you can quickly hand wash them.
I am impressed that the dough hook can handle all of the bread recipes.
Overall this mixer does not weight a ton but still does what is needed to be done.