REVISED REVIEW..I like it so far its only been 2 weeks. Visually its very pretty, not sure of how it holds up after usage. I wanted the gray but it was sold out so I got the white (glad I did) one depending on your overall room decor it blends perfectly. You can change the color of the flame I get plenty of compliments on it.
Heating so far is limited. The HH level to blow out heat seems like LL.
It took less than 2 hours for my sons to put it together.
Pricing was decent.
REVISED REVIEW...
So its been a couple of months now ... I LOVE  this fireplace. I does heat the space that it was purchased for.  I couldnt think any other piece of furniture in its place. If you are thinking of purchasing... you wont be disappointed.