Up in to a year or so ago we loved having a soft mattress but now we both have serious back  neck issues making it impossible to sleep in our bed so we decided to go with a new mattress. We went on a trip which led to us having to spend a night in a holiday inn express  we LOVED their mattress! We decided we wanted one just like the ones they provide  this one is it!! Not too firm, not too soft just in between making it PERFECT!