The price of 26" x 26" pillow inserts in my local shopping area was so much higher that I hesitated purchasing these inserts.  WOW!  These inserts are so dense that I had to push the air out of them to stuff them into the shams that came with my comforter set.  Resting against my headboard they are firm, full, and maintain their shape.  The craftsmanship and quality are exceptional.  Wayfair, once again, exceeded my hopes.