I purchased this rug in gray for my daughter. The coloring matches the photos.  It’s a beautiful rug, we had to use books to smooth down the edge where it had been rolled tightly, it took a few days for the edge to completely flatten. In the photos as well as in person it looks like it would be soft and fluffy, but it does not feel as thick or fluffy as it appears. Overall my daughter and I both love the rug and she has received a lot of compliments.