I got the cooler because I was impressed with the reviews, and the price. I told everyone "what a deal!" My son was impressed enough to buy one as well, not sure how many of my friends did.
I was a bit surprised when my son ang I went camping and his retained ice much better than mine. We examined the coolers, side by side, and found that his gasket was different - better seal. I contacted Lifetime via email and the next business day received notice that a new sealing gasket was shipped, at no cost to me.
Thank you Lifetime,  for the exceptional service.