(This review was collected as part of a promotion.) As a professional designer, I appreciate someone else’s good industrial design. Zwilling personal blender deserves the design award received. This blender is simple to operate and not one that would easily break like Magic Bullet. This was purchased for a blind person with soft teeth, needing a safe, durable blender, that would work well and not leak or be complicated to operate. Even though made in China, with german blades, the quality is impressive. Highly recommended. Noise level is not bad, and much lower than the weaker and cheaper Magic Bullet. Any blender with strong motor will have noise.