The best price that you can find for the quality. I have had down pillows which were more dense, but these are definitely adequate--I wouldn't say that they are thin, but they are not extremely full. They do fluff up nicely. I bought 2 pillows [1 pack] for my family and 2 pillows for my mother's household. My mother was very pleased with the comfort and she called them "heavenly". I am really pleased about the price though, for 100% down pillows--they are hard to find and many pillows cost more for just one.