This mattress offers a nice balance between support and comfort.  While I was initially concerned about the firmness (because it’s called a 12” Firm Memory Foam mattress) it’s actually very comfortable.
The description also said it is Temperature Balancing, cooling and breathable. A bonus if you are a “hot sleeper.”
I looked up this company and was impressed by its Ethical & Sustainable Mission that Give Back with Each Purchase (it’s worth looking up.)
The mattress unrolls and expands pretty quickly (1 day) once it’s removed from the box and plastic wrap.  There was no chemical odor.
I made a good purchase !