The ivory has a "gray" tinge. It definitely does NOT look like the picture. Normally when I open a new rug that has been shipped to me, I place a couple of books on each corner. Within a day, the rug lays flat. This one was rolled SO tight that both ends along the entire length are so curled I have multiple books holding them down. And there are "waves" along the rug in multiple places that will also have to be "booked" to get the ridges to lay flat. I'm adding two photos. These have NOT been retouched. For the first time, I'm not happy with a rug from Wayfair.