Colors are exactly the same as in the image (I was worried it may have some tan undertones but it doesn't which is great), super soft, vaccuum doesn't seem to want to destroy the fibers (also a plus), and it looks great in our space. One down side (not the rug's fault, poor thing) is that it came wrinkled, so getting the wrinkles, which span the length of the rug, have been a bit challenging.