I received this rug yesterday and couldn't be more excited and satisfied with my purchase.  I was nervous ordering a rug this color online without seeing it person, because colors can be deceiving and white, often times look more ivory/cream.  To my surprise it was exactly as shown in the picture. - beautiful shades of pure white, light grey and charcoal grey.  And it's super soft.  I'm so happy I decided on this rug.

Pros: Soft, true to color online, good quality