I just received this rug so it's hard to say how it'll stand the test of time. Overall a decent pretty rug. 

Pros: 
1. It feels thick underfoot which is nice. 
2. No factory smell. 
3. Great price point (I have the 9 x 12). 
4. It's a decent rug that looks more luxurious than what it actually is. 

Cons: 
1. The "ivory" color is very slightly more on the grey side. If you are looking to avoid any grey tones (like I was) do not get it. 
2. Some of the reviews have mentioned that is sheds like a cheap sweater and I can see that happening in the future as it has a very subtle plastic feel and sheen in certain lights.