Ive never heard of this company Novilla before but I bought this mattress based on the reviews. It arrived in a small box which was pretty heavy as it had been very well vacuum packed. It was easy to open up and I was amazed how quickly it expanded once the plastic wrap was cut open. Ive tried so many mattresses over the years and I suffer with insomnia and ADHD so I really struggle with sleep and have done for over 30 years....I slept on this mattress for the first time last night and I slept for 9 hours only waking up once during the night which is unheard of for me.....This is an absolute game changer! The only thing I would say is this is not a medium to firm mattress it is more like a mediumsoft but hands down I would recommend this to anyone and for the price its an absolute bargain!