I bought and returned a competitor's coffee maker that had similar features such as the capability to brew and use K Cups because the coffee was mediocre at best. 

The Ninja DualBrew had additional features that are great to have. 

1: the ability to just make hot water for tea or cocoa.
2. the ability to set a timer to make the coffee at a set time every morning.

It's easy to use, easy to clean and I couldn't be happier that I bought this one.