Love the cozy look the texture of this rug adds to my guest room! It isn't the softest thing on earth but I assumed that going in and wanted the look more than anything. If you want super soft, go shag. I have it in a guest room that gets very little traffic so I assume it will hold up. It arrived packaged very well and unrolled flat right away! The rug does have some brown tone in it, but luckily I have several different grey shades in that room so hopefully it looks like I did it on purpose! I would recommend a rug pad to keep it in place, but I won't be getting one as it will be held in place by furniture.
Will add photo when it's in place!