We love the rustic look of this rug.  It is a combination of demin and jute braided in a square design.  It is nice and thick but when you first unpack it, it has some of the jute smell.  We were putting it in our den but rolled it out in our living room for 1 day so it could air out. Our den has light beige walls with med. blue furniture and lots of wood.  It ties it all together and we get compliments every time we have visitors.