First of all, I have to say I love the design. It’s very sturdy and well made. The red and black is beautiful! 
Second, I love that the lid has an opening to add ingredients, plus included is a big special spoon that can be used to mix and add ingredients through that opening!  The spoon is long enough to mix while it’s running, without hitting the blades! The lid also has an opening to pour your blends through. This comes in very handy because you don’t run the risk of spilling. That’s very cool! It’s very simple to operate, just 5 buttons  - the power button ,  and four mixing options. I’ve used it for a week now and I love it! [This review was collected as part of a promotion.]