It is a quality product, for sure. I cannot stress that enough. It is solid, sturdy construction along with so many bells/whistles for specific heating points (White tea, Green tea, etc) I firmly believe that anyone who is into loose leaf tea, this is a must tea kettle for your personal enjoyment.  IN most areas or online, it comes in the proper variety of colors to match any kitchen design. A valid critique though; this is a lot more than some humble households shall need. IF you are a consumer (such as myself & gal pal), where we do not need specific heat settings for our teas. Than we suggest you pass on this model & go for a more cost effective electric tea kettle that simply boils water.