A very quirky and unique design. My teenage son loves it even though the actual colour red is not the red in the picture. We were expecting "Fire-engine Red" but got a  bit of a "Deep Ketchup". It is very heavy so mount it VERY WELL because when you add goodies or a heavy book, because you won't want it to pull out of the wall and onto someone's head- so all in all, it was an expensive choice as I had the shelf professionally mounted (with more kit than was supplied). If you like this shelf, it is going to cost you.