I've been sleeping on Rough Linen linen sheets for years and absolutely love them. I needed to buy some guest room sheets and wanted to explore a lower price point. The Sijo sheets were definitely not as soft as RL as on arrival, but they already feel noticeably softer after just a few washes. I haven't slept on these myself but the guests seem happy. The Fog color is a lovely neutral, not quite as brown as "natural" linen, but less stark than white.