The wood is very nice and I love the shelf.  I have some QA concerns.  I had a skilled person helping and it took much longer than 1/2 hour!!!!!  
  1) Back panel is very warped, 2) Instructions are terrible (photos only), 3) It took a lot of work to get the pegs in for the shelves.  They look like screw-in, but had to be gently hammered in.