This rug was very plush and pretty upon arrival. Unfortunately, with use mine has gotten very grey, tamped down and dirty looking. I've only had it for 6 months and I never worn shoes on it. I'm replacing it ASAP. For what it's worth, I live in NYC which honestly has dirty air. Black soot builds up on the windows and doors so it could just be that. I won't buy a white rug again or one with such a high pile.