HOLY COW this rug is the softest thing I may have ever felt. Upon stepping on my daughter’s new nursery rug my son (a toddler) immediately took his socks off and rolled around on the plush rug. Everyone comments on how unbelievably nice and soft this rug is and the pink is super pale beautiful pink. I’m obsessed. It really does feel like rabbit fur. I truly only want to walk on this material from now on and I am considering buying one of these for every room and surface in my house. You need this rug. It’s insane.