Excellent quality for the price - it is a very plush wool.  I ordered the Arden Parchment Rug (off-white background/light blue border) in 9'X12' for my living room and get lots of compliments on it.  There are a lot of colors in this rug (so great if you want to tie it into existing furnishings), but the colors are not at all overwhelming and the overall appearance is neutral.  The design does vary a bit depending on the size rug you get (I am including a photo of my 9'x12' to give some perspective).  I mention this because I first ordered a 2'x3' just to check out the colors and the design was not as nice so keep that in mind if you plan to do that.