Even better than I expected!!!  I was very hesitant to purchase this from Wayfair considering their return policy is for store credit only, but I am so impressed with this rug and happy I took the chance!  The color is perfect.  It's not an artificial bright white, but just slightly off-white like you would expect a polar bear pelt to be.  It's extremely soft and looks high quality and was the perfect match for my son's nursery.  And I absolutely LOVE the fact that it is machine washable!  That was the only way I would even consider putting a white rug in a baby's nursery!  Just be warned that they also sell this exact rug on Wayfair's sister site, AllModern.com, usually for a little less money so make sure to compare current prices before you checkout!