Love this rug! The colors are so vibrant - just as pictured. The white parts of the rug are very fluffy. It's a very pretty rug and compliments the space very well! I loved how it was packaged. I have bought several rugs in the past and this one came packaged very well. There were elastic protectors (think shower caps lol) on the ends of the rug. Just an added bit of care to ensure the product delivers well and intact. I am very happy with my purchase :)