I had to change my rating from ***** to ** because it's been almost 2 years since we bought this rug, and the shedding has not stopped yet! I was told to gently vacuum it, and that wool rugs shed fiber naturally, but this is beyond what I had expected. It's like having a pet in the house. Every single time I vacuum, the rug sheds so much that it blocks the filter. Even from light use, there is red fiber under my sofa, under the bed near the rug. My son gets red fibers in his hair if he rolls on the rug during playtime. Fibers look like jute upon close inspection, as if they were stuck on top of the original material to make the rug look fuller. 
Pros: The rug is soft to walk on, and true to colors shown on the website. The color isn't garish or glaring. It's  thick enough to not require a rug pad underneath BUT it might require a sheet on TOP instead, to keep the fibers getting out ALL OVER THE PLACE.