I can use what every coffee I like in this brewer.  No expensive cups that just end up in landfills and I am able to control the strength of each cup.  Designed well and the built on permanent filter also saves money and landfall space. 

Pros: Built in filter -- no need for plastic cups or paper filters.  Saves money and landfill space. Each individual cup can be perfectly customized.u 
Cons: If you use a standa cupr rather than a very tall cup the coffee will splatter on the coffer and the maker itself.