IT IS RARE THAT I DON'T MAKE A SMOOTHIE FOR BREAKFAST AND HAVE BEEN DOING SO FOR THE PAST NINE YEARS. INITIALLY I WAS SKEPTICAL ABOUT PRICE SINCE MY PREVIOUS BLENDER , THE ONE THAT EATS CELL PHONES WAS LESS EXPENSIVE AND DID WHAT I THOUGHT WAS A GREAT JOB BUT THE TEXTURE OF MY SMOOTHIE WITH VITAMIX IS SUPERIOR AND APPRECIATED.