I purchased the easel as a gift and wanted to include the paper roll so the child could use it after opening the gift. I did not find this information on the box or inside the box (I had to open it prior to giving for this reason)and the easel had to be assambled first, the width measured and a trip made later to the store in search of the right width paper roll. It would be much more convenient to include a small starter paper roll with the product which could serve as information later as for the size.