I'm a huge sparkling water and soda drinker, usually those drinks need to be drank in a timely manner before the fizz goes flat. The Ninja Thirsti bottle literally keeps your drinks cold and very fizzy throughout the day. By the time I finished my drink, the ice cubes were still there because of the great insulation the bottle has. I love the thick rubber handle and air tight lid that keeps any gas from escaping. The quality is also great, i accidentally dropped it and everything was perfectly fine! I am really enjoying my drinks all day now, I highly recommend the travel Bottle.