Where do I begin?! We bought a pair of these chairs for our living room so that we can sit in comfort while watching TV or doing work on our laptop computers. The cushioning is stiff in a memory foam way which is great because they will not sink anytime soon. Armrests are a softer plush feel, cupholders are super convenient for drinks, remotes, cellphones etc. The heat on the lumbar is as hot as a medium setting on an electric heating pad. Massage is vibration however the settings allow for varying modes of vibration delivery. Not the massage you would get from a nail salon or mall massage chair but definitely adequate enough to relief pain after a long day. Shipping was fast and assembly was fairly easy and not time consuming. The instructions for the electrical components was a bit difficult to follow but overall, extremely happy with my purchase.