1st I like the color since it can go with an decor!  I also like the fact when I'm putting frozen waffles in for my daughter in the mornings, it has a "frozen" option so I don't have to keep putting them back in and checking to make sure they're done.  The frozen option really works well, I use it on level 4 and the waffles are golden brown!  For myself I love the bagel option since I do bagels with Nutella in the morning with my coffee.  I also set the dial to 4 and hit the bagel button and they are perfect!!  Very awesome little toaster.