The packaging is clearly marked 10' though the description is 10.5.' The color is described as burnt orange; it is actually more like orange lipstick from the 1950s - very bright orange. Those are tolerable problems with the description. The significant problem is that the base provided is completely insufficient for purpose except perhaps in a utterly windless environment. (I wouldn't trust it even then.)  The instructions clearly indicate that a weighted base is recommended. It would have been helpful to know this in advance and to have the base options readily available. FYI weighted bases are not inexpensive so should be factored into total cost before you get too excited about umbrella price. I found a range between approximately $65 to $115.