I purchased this mixer after our General Electric 4-speed mixer gave out after 57 years of use. We purchased this brand and model because it had the features we desired: 7-speeds, the in-the-hand feel, shape of the beaters, the separate holes for each better, and the ease of cleaning. It had the power to do most everything one wanted a hand mixer to do and in many cases more than expected. [This review was collected as part of a promotion.]