I have been lugging this bad boy from construction site. To concert site, to the beach. I work concerts and over Memorial day weekend we got rained out. While taking shelter from the weather with the local production crew. I look over, and boom. They have the same cooler. All the beach coolers in the world and this is the one they choose because it survived the beach. I will say if you leave the lid cracked it will melt all the ice in a day.