The end caps for this curtain rod are pretty, though the finish doesn't exactly match the finish on the rod.  Also, the package arrived in a basic box without any markings.  Inside the package was a plastic sleeve without any information about the manufacturer, brand, etc.  It looked like a random curtain rod with random hardware just shipped to us.  Even the instructions looked like they had been printed from someone's home printer.  It was also slightly difficult to install since the main mounting bracket had enough of an angle that our drill needed a longer bit just to be able to reach the hole for the screw.