I wasn’t sure at first about a memory foam mattress but I wanted to try it out. I am actually very impressed! It comes rolled up and within minutes of unwrapping, it expands and takes shape. I let it sit a couple of days as is then tested it out. Very comfortable! It’s  more like a medium soft. I love it. You’re body just sinks in all the right places. When someone moves on the other side, you cannot feel them at all! I even jumped on it and my husband said he felt nothing!