I shop online a lot, but mostly for clothes or brands I know.  We were looking for a room sized rug.  I have to admit that I was a little apprehensive about purchasing such a cumbersome item online at first and how to return it if we didn't like it.  Don't be!  After reading many other positive reviews, we purchased it.  We love it!!  The colors really do look just like online.  Purchase a rug pad with it though.