We have had the rug down for three days and it is laying flat already, there are no smell issues. No pilling or shedding. Ordered Beige it’s lighter in the day light - similar to off white and as the room lighting changes (the room has a lot of natural light) it is darker like a true cream beige. 
It is beautiful. Quality area rug. I will review again after holiday high traffic. We are extremely happy with it, and I expect it will clean great when needed. It is treated for stain resistance. The picture was taken during a sunny afternoon. Five stars!