I own towels that are fluffier than this. The purple dots are the fibers forming the pile. You can see the base through the pile. The base is very hard, scratchy plastic, i am concerned it will damage my hardwood floors. Did not unroll the entire thing but at 5'3" by 7'6" the roll of a quality area rug should be a tad thicker. I am incredibly disappointed. Never again I will be able to place an online purchase before I examine the quality of the wave and fibers in person.