We've bought 'highly rated' coffee bean grinders - about every 3 years. The last 2 were just fair but were also very loud, now so much so that my wife can't be in the same room when they were in use. This new Kitchenaid model is fantastic: no static cling in the collection receptacle, very low and quiet hum when in use. Now my wife wants to be the one to use it. We both like the aesthetics of the design. We have yet to fully put this grinder through it's range of potential, but we will.