Its a very comfortable pillow, however it does not live up to the hype for cooling. I was recommended this pillow from a friend. She has a storm 1.0. Her pillow is much cooler to the touch than the 3.0 I purchased. Not sure is that's normal or a potential defect for mine. Either way I will return the pillow. Sidenote, the pillow is much less cooler and breathable with the bedgear pillow protector. Save yourself the money there.