I purchased the plush, and I got plush. The level of firmness was true to what I selected. We literally sink into it at night, and that is what we wanted. Since this is latex foam and not memory foam, it had no adverse smells when opened and we were able to sleep on it that night. I am super-sensitive to smells of any sort, and this mattress has none at all. I have done a ton of research on the difference between the latex foam and memory foam and the latex is healthier to sleep on and a natural sustainable material. We have been sleeping on it for about 3 months now and it seems to be holding its original shape and firmness just fine.