I was pretty skeptical because I'v never heard of this brand, I've only used well-known brand products. However, I reviewed the comments that consumers had noted and decided to give it a go. I am very pleased with this mattress as it is super comfortable and have the right kind of firmness, it's not too mushy nor too firm; it's perfect. I've never had a memory foam mattress and I can tell that even though I'm tossing and turning on one side, the other side shows no movement. I'd recommend this product to anyone that's looking for a good deal for this type of quality. It's neat how it comes in a box and once you open up the pouch, it magically inflates to its shape. Make sure you place the mattress on the right side up and on the correct position before opening the pouch as it will get heavy to move.