These towels are so unbelievably soft. The best part is that they've stayed that way through mulitple washes. I've had some other towels that started out that way, but after a few washes in they aren't as luxurious. These are so plush and I absolutely love them. They are also nice and absorbent. Sometimes soft means they don't work as well at the job they are supposed to do, but these let you have the best of both worlds. Get them!