The rug arrived in the box pictured. I thought “no way “ the folds would resolve themselves. After 72 hours most of the creases were gone and today they are gone. I did use a moist towel and iron, to steam out large creases. I also had the luxury of keeping the furniture off the carpet for a few days.  I took a star off because the rug is a bit thin and the care instructions were not found in the box. They were slipped in one of the box ends. Unfortunately I chose the opposite end to open the box. They were only discovered after the carpet was laid and I began breaking down the box. For the size and price the rug is a good buy.
I did order the 10’ runner which I would give a 3 star rating.  The binding is not straight. The length is longer on one side,  and it was  1” inch shorter in width, on an already narrow runner. It reminded me of a seconds sale rug.