Check out some of the pictures of the rug from five star reviews. Notice there are creases in these rugs. I think these people left five stars reviews, believing the rugs would flatten themselves over time. They do not. I've had them for many months, and they had creases in them the whole time. I tried reverse rolling, using weights, ironing, wetting the creases and using a rolling pen to flatten them. None of that worked. I finally was able to flatten them by pouring a entire bucket of very hot water over the rug. Then I took an iron on high and ironed it with a towel in between the iron and the rug, pressing as hard as I could in one direction. This finally worked.

Over my long life, I've only bought cheap rugs. I've never had this problem before. Save yourself the hassle and skip this rug.