Soft and has the look of the popular overdyed look.  The color is brilliant. Price is affordable.  I have invested lots of $$$ in really expensive rugs and find that my color preference changes and they get "pet stained."  I have decided to buy less expensive rugs and can afford to change them out when styles and colors change.  Used in living room with children and petsl

Pros: Price
Cons: Edges don't look as expensive.