After one year rug has totally faded out. These rugs are in the kitchen, which has East facing windows ( which are heavily glazed, which severely cuts down UV rays…) the longest runner (first photo) gets the most foot traffic , so perhaps that’s the reason for the fading But seriously, having to replace after just one year! ( and it’s only my husband  me in the home) 
Also, runners have thick pads underneath as well.