I have quite a few smart lighting devices and all of them have been setup using Smart Life app. When I received this, without even going through the user manual, I tried to pair with the same app and it did. It was setup in less than 5 minutes and was responding beautifully to Alexa. So, although not advertised, it does work with Alexa. The colors are bright and true and the strip is quite responsive to voice commands. Recommended.