I was at first concerned about the rustic finish but my concerns were set aside with the quality of this Chimnea. It arrived quickly all in a large box with excellent instructions. My son was able to put it together in about 30 minutes. 
All that’s needed to assemble are the feet, the large center attaches to the base and the chimney. Comes with Allen wrench so super easy. 
We did put a layer of sand in the bottom for stability but this is a substantial heavy steel piece. I also think having the sand helps protect the metal. Once we put a little kindling and wood in, it started right up with the perfect air flow provided by the grate and chimnea. Not much tending at all! 
For me it’s the look! It’s very attractive and compliments any design style from French Country to MCM. LOVE IT!