Have always loved NINJA brand; with last 1 had to purchase new lid x 2 & container began literally chipping away & cracking not that long after getting it. Did lotsa research & decided on Kitchen Aid which has been very impressive with salsas, soups, smoothies blending. Mostly appreciate the LACK of dials; it works exactly like it says it will, which is the ease of using a heavy duty blender i was looking for.