We've had this cart in our kitchen for a year now and have been very happy with it.  Assembly is straight forward, just take your time.  All parts are labeled with a letter sticker which makes it easy to identify them. 
The wood top is really well made.  Be sure to get some butcher block oil and apply liberally and regularly to keep it looking good. 
Also, if you are comparing this to other very similar looking carts sold under a different brand name, I can tell you that the packaging for this item actually showed the other brand name.