I heard about, but was doubtful that I could extract a really smooth tasting iced coffee from this machine. KitchenAid, you proved me so so wrong! It's super smooth tasting, and the cold brew machine is simple to use. I was also worried about the fineness of my coffee grounds in my first test batch, but the filter is so super-fine that not one ground passed through! SO simple, SO smooth, SO perfect!!! [This review was collected as part of a promotion.]