This is not our first electric fireplace.   Compared to others we have had, the visual of the fire is just okay.  It isn't as realistic as some others.    However, it does have a feature I haven't seen before, which is the glow of the embers, and that it cycles randomly through dim to more bright.  This is a nice touch.   The remote is handy, and small.   The assembly was fairly easy.    All of the holes were pre-set, except for the holes to hold the firebox.  We had to muscle through the material to create our own holes.   We did fine, but it would have been nice if these were pre-drilled.   Overall, we are very happy with our purchase.   It looks like the picture, and measurements are accurate.

Pros: Good price, relatively easy to assemble, sturdy.
Cons: the look of the fire is "ok", no pre-drilled holes for firebox.