Previous reviewers described this rug as "plush" but I equate that description to a low pile, high face weight.  I was surprised to receive a rug that I would describe as a shag pile carpet, with very little density to the weave.  But, given its price and our primary use for it is in a preschooler's bedroom, I wasn't looking for anything fancy. To make future buyers aware: this is a shag rug that is not very comfy under foot.  The color is very bright pink.  Shipment arrived promptly and the buying experience was positive.