BUYER BEWARE
The shorter ends of the rug (in my case the 2' end of a runner) that appear to have fringe/ tassels are deceptive. The short end of this rug are UNBOUND and will unravel when vacuumed. This is raw rugstock being sold as a finished rug

What appears to be fringe is just raw rug backing thats been teased to look ok in a picture.  They just cut the segments off a big roll of rug stock and send them without binding the cut edges. Its coarse, short, and clearly not intended to be visible because its thick nylong rug backing. The actual rug material is also not secured to the backing without a binding in place so it will unravel.

If you want the rug to last without unraveling you'll need to bind it yourself or take it a rug shop to have them bind it. As it is, its as much raw rug material as it is a finished rug and will disintegrate if you vacuum it 

For those still interested, you can DIY finish it with products similar to one called instabind and some hot glue