After having a competitive brand for 10 years, the deLonghi Dinámica Plus is light years ahead of anything competitors have on the market. The coffee grinding much more quiet, no more tamping, no dumping used coffee grounds as they are automatically dropped into the waste tray. The foamer is so much more quiet. No high pitched whistles. The set up took only a few minutes. Everything is accessible from the front. Water level is easy to see and the automatic features make it so simple and easy to use. I absolutely love it!