Purchased another Vitamix from Costco. It was way too big to fit under my cabinets and oddly did not blend all of my frozen fruit for smoothies. Also, the cleaning cycle did not clean well. I was very disappointed and decided to spend the extra $240 for this one. I am so glad I did! It fits under my cabinets, blends those frozen strawberries and does a great job cleaning itself. I like the pre-programmed options too. The only thing I wish was better is the measurement lines. I have the hardest time reading how many ounces. Hard to blame the machine for this, I think it is me.