I bought this mixer around Thanksgiving of 2013. I needed something for a quick mix. I also have an Artisan mixer but for some of my recipes I needed something quick and easy. This one is definitely good. It takes a bit getting used to the push button speed but it works well. I wish Kitchen Aid would come up with a better idea to store the cord. I really like the mixer and can recommend it to others. [This review was collected as part of a promotion.]