Seems to cater to early adopters and the very tech savvy. There is somewhat of a learning to curve to get used to interacting with this tech, but I can see how the imagery and video based instruction could take some of the intimidation factor out of learning to cook or trying new recipes. Specialized pan needs to become available at big box retailers in case consumers want more than the one pan that comes with the cook top. [This review was collected as part of a promotion.]