Nice cloud-like softness. Washed it straight out of the box. I had no issues with it clumping up or shifting into a lump as some other reviewers had. It has nice soft colors that are just perfect for a little girl that wants a more grown up look. Very happy with the quality and price. Was one of the few bed-in -a -bag choices that came with so many pieces, including sheets. The sheets are just standard cotton sheets, not as soft as the comforter. I like that the sheets match and she is happy with the feel of them, but I may still try and buy some softer sheets and use these as a back up set.