This is a really great area rug. I bought the 6’ round version and couldn’t be happier. It does look like a much more expensive rug and does not appear to shed too much and the pictures on the site are accurate for color. It is clearly an ivory colored  rug. This rug gives a warm look to what otherwise is a living space dominated by hardwood, marble, and brass. For homes that have a Scandinavian feel or lots of hardwood, I would recommend this rug. I plan to have it paired with a marble and brass side table and a Mid-Century Modern Carlo distressed green velvet accent chair with brass legs (once the chair is finished being made) almost like the picture on the website.  Exceedingly happy with this purchase. I would definitely buy this rug again. I would also value it much higher than the purchase price on Wayfair.