I love it.  It's a red with berry tones, slightly pinkish where the light hits it, but rich red tones. My walls and ceilings are redwood, with dark wood floors, and not a lot of sunlight, so that affects the way colors look in this house, but the rug makes the room look warm and welcoming.  It's so well made and so soft.  The pile is medium height and doesn't need a pad unless you want one.  This was such a nice rug for so little money, that I'm shopping for two more from the same company for other rooms.