So - I&#x27;ve been guiding for years here in western Wisconsin&#x27;s Driftless Area and have used Yeti products exclusively. Wanted to buy new soft day trip type bag cooler and even the &quot;guide&quot; price from them was enormous. Decided to pay full retail for an IceMule and WOW was it worth the switch... Bought the 15L and it&#x27;s great for a good bunch of sodas, beers and snacks for the day and the stuff stays cold and my truck stays dry. Liked it so much that I ordered another one in the 10L for days I&#x27;m fishing on my own. Sorry YETI I still like the big chest coolers but the folks at IceMule have you on value I the soft sided world... Peeled the YETI sticker off my bumper!