Pretty garish gold color. I thought it would be more like brass but it is seriously bright and somewhat tacky. I may spray paint it to tone it down. The finish is also mottled, not one smooth color. It you like loud, this is your lamp. 

It is fairly tall and the base is small but heavily weighted. The lamp itself is heavy and sturdy. The rod comes in 3 pieces connected by the internal cord. Pull the cord tightly toward the base and then screw the pieces together. Once you wrestle everything out of the tight packaging, it goes together easily. The included harp, finial, bulb and shade install like any other lamp.

I don't understand the pricing since the sale price is what I take to be a normal price for this product. I think it is reasonable. I think the lighting would be softer if the shade were black but if you like a whole-room light-wash of color, this should be fine. 

Still looking for a brass floor lamp. I bought two of these and they will go into a guest bedroom.