I know other reviewers mentioned how soft the rug is, but I didn't fully understand until I felt it. This is my 2nd Rifle Paper Co x Loloi rug. They are both as beautiful as pictured, although my first rug has gotten a little sun faded over time. My other rug did not have this "cloudpile" feature. Such a gamechanger! Wow! I highly recommend this rug, especially for the price!