I think this rug is gorgeous in person!  I bought a 9x12' rug for our living room and it has made a great difference in noise/echo level, but it has especially warmed up the area, aesthetically speaking!  We have hardwood floors, dark brown leather couches and it has really warmed up the whole space.  The sales price couldn't be beat.  Considering we have 5 kids and a dog - the price and colors are perfect.