This pretty pink rug just makes me smile! I wanted something colorful to go in my kitchen in front of the sink. It couldn't be too precious or delicate because of the location, but I definitely wanted it to be highly decorative and this fits the bill. It honestly has more berry tones than pink, but the overall effect is multicolor with lots of pinks, blue, and white on top of the berry. It's a very cheerful rug and my cat approves of it.