The color is much brighter than the photos on the website - the red is almost coral-colored, rather than a pure red.  That being said, I bought this rug for a high-traffic area in front of a French door to my deck, so I suspect it will get darker very quickly with my dogs running back and forth over it!  It feels of good quality and very sturdy construction.  I'm going to give it a while to see if it mutes down a little bit when it gets dirty.  For the price and for its purpose, though, it's fine.