First, we can start with the false claim: to say that this is 10-in-1 is misleading at best, and not clear until the package arrives and the number of options is limited by the support bar length chosen at the time of purchase. "This length support bar can support these options, and this length allows for this options"...but neither allows for 10 options. Second, the material itself is flimsy, far more so than competitors. The proof is in the pudding as the direct competition doesn't require a support bar...and yet still provides beds with stronger structure. The third point is that those same competitors offer their product at lower cost. And finally, the color option of "Pearl White" is neither.