This is my first time with an artificial tree and I couldn't be happier.  I went solely on reviews and they told the truth.  I shopped locally but did not see anything that came close to this - in quality or price (I purchased on sale).  It came the day after I ordered. It is extremely easy to set up  - directions are great - and took about an hour to "fluff".  The 7.5 ft tree is big and full. The only way you can tell that this tree is fake is that it is just too perfect!