I was looking for a white or ivory shower curtain for our new bathroom.  I first ordered the curtain in white, but the white was TOO white for the bathroom which had cream countertops.  I returned it in exchange for the same curtain just in ivory.  The ivory ended up too yellow.  In the picture the ivory looks like a true ivory, but in person it is very VERY yellow.  I ended up having to return that one as well, which is too bad because I loved it the second I saw it!