I didn't get my "ahhh..." moment.  Usually when I get a new item for my house I put it in place and sit back with a cup of coffee and admire it but this rug has me frustrated.  I read the reviews that said the edge was bent and needed to be flattened and I've done that before so I thought, "no big deal."  But the picture with the ruler shows a different story.  This rug was rolled so tight that not only the edge of the rug is wrinkled but most of the middle as well.  You can see the gaps under the yard stick because it can't rest flat on the carpet.  I may have to put my old rug top of this one for a while just to flatten out some wrinkles. The price was awesome but now I'm wondering if that's why these rugs are discounted so much.