I received this rug, and was convinced I received the wrong item, as it came labeled as Safavieh Natura NAT425-B. Also, the edges of the rug had a greyish/beige-ish band, rather than the less banded looking edge in the pictures. I contacted Wayfair to set up a return and was told by the customer service member that these two brands were the same company and I would just end up receiving the same rug as a replacement. The rug and quality are ok. The pile is not as tightly knit together as pictured (meaning the hooks are more spread out) , and certainly has much more dark fibers than pictured. If you search it under the Safavieh name, I found it elsewhere for $100 less. The feel is decent, and at this point I'm just keeping it, but I don't feel like this rug was represented correctly.