Even before lighting this candle, it had a strong, pleasant and fruity type scent. Upon lighting it, the whole room was scented almost immediately. This candle has a great scent throw. This is a two wicked candle, which means that the wax melts all the way across and doesn't make a tunnel down the middle. Because of this, the candle is melting down equally across, which is going to allow me to have a long-lasting candle using all of the wax not wasting any in the bottom of the jar. So far, this candle is burning clean and it really delivers a yummy fruity scent.