Easy to apply as long as one is prepared and follows directions. Don't let it book for more than 5 mins, 4 was best. Some sections of the roll were very gluey, others not so much - enough glue to adhere, just not oozing all over. A big sponge, and gentle touch with your tools go a long way! Matching is easy, lines are straight and bestest of all....it looks like beadboard!