This is my first Nutribullet product and I’m impressed. This product is a one stop shop. Well made and easily tackled ice. Definitely puts my BlendJet to shame. Put the ingredients in the cup put the bladed lid on,  press to blend and you are good to go. It’s also insulated! Did I mention INSULATED? This is great for outside workers or those who don’t have easy access to refrigeration. This is a game changer in the personal blender market. Fairly lightweight and easy to clean. You could easily use this for breakfast and again for lunch or a late afternoon snack. The possibilities are endless!