VERY FAKE FLAME. The product looks like a strobe-light! As you sit in a chair, your eyes are focused on these circular beams of white light that in no way resemble a flame. I had to add some small logs to adequately shield my eyes from the strobe effect, and it is slightly better. In no way would I purchase this item again. It is highly overpriced as well. I had a duraflame, and comparatively, that is the much wiser purchase.