Like I’m sure most people who are ordering this bed, they have a very discerning dog. We are no exception. We purchased this dog mattress to break the habit of having our dog in bed with us. It just became too much for us to handle and too uncomfortable despite having a king-sized bed. Our beagle slept in it the very first night. Granted I ordered her a very cozy blanket too and I’m sure that helped a lot but she knows the Casper bed is hers and she goes to it every evening now without complaining and falls asleep almost instantaneously. I think Casper should sweeten the deal and consider having a really cool blanket and pillow as part of the package. But overall it’s a great bed and my beagle seems to be quite happy with it.