Absolutely love it, yea it’s not really quiet, I would say it’s quieter then previous model. But I personally don’t care. This blender is amazing, I make the smoothest bisque in it, cream soups that don’t need cream. Smoothies as smooth as at whole foods but for much cheaper. I used to spend so much money on smoothies and fresh juices, now with a blender and a juicer I can make it myself