This dryer dries my long hair faster than any I've ever owned. I've noticed a marked decrease in frizz also. I was skeptical that one dryer would be different from any other, but this one works way better than the one I replaced! Easy to use, not too heavy, and it does not fry your hair. It is very easy to switch temperatures and to switch speeds. I do not want a super fancy hair dryer- I just want to dry my hair without damaging it. The cold shot is great to finish things off.