Maybe it isn't anything special, but the features really blew me away. That being said, I had been using a mixer that my mom had bought before I was even born which finally burned up when I had stifling through some cheesecake mix. Anyhow, I like the 6 speeds versus the 3 that I've been used to. The silicone covered beaters keep more of the mixture in the bowl, which is a plus and a minus and you have more dessert but less to kick if the beaters. The whisk is a nice addition. The storage silicone cover for the mixer itself is a well thought out touch. So, yeah. I'm blown away.