This bed is gorgeous!  The white is more of an eggshell color, not true white, but still lovely.  Set up was fairly easy and directions were great.  It does take up quite a bit of space (it's wide), so be prepared for that.  Also, the picture does not have box springs under the mattress.  If you use box springs, less of the headboard will be visible.  If you have a memory foam mattress, I recommend getting your base set up before the bed arrives (i.e. get some plywood or particle board cut to cal king size) so you are ready to set it all up when bed arrives.